March 3, 2012

Did you ever have to make up your mind?

Okay so this song below may be about women but it's also fitting if you're choosing between different schools/jobs/life possibilities. I've thought quite a bit about my options but between now and April I have to make a final decision on what I'm doing next. I'm still waiting for some information but it won't be long until I have to finally decide. It has been a challenging process at times, the worst part of which has been the waiting on admissions and funding decisions.

I hope the process of deciding what's next is going well for all of you as well. In the meantime, enjoy some of The Lovin' Spoonful.

February 29, 2012

Using social media to get a job: Is Going Above and Beyond the New Standard?

Earlier this month, I wrote an article for The Argosy on a 4th-year student Daniel Hebert who did more the standard writing a cover letter with a resume when he applied for a job at Radian6.

For those who think the dead-tree resume is nearing the end of its life, you may be right. Fourth-year commerce student Daniel Hebert recently applied to the social media monitoring firm Radian6. But, he did not simply go through traditional route of simply of sending in a resume and cover letter and hoping for the best.  He applied online but also did a lot of research, writing the blog post, Why I Should Work For Radian6, using the same language the company uses to craft a post that would be sure to impress. He then shared the post directly with Radian6 on Twitter and asked his influential online contacts do the same. He did this last Monday. By Wednesday, he had a phone interview with a recruiter who said she would get in touch with him again early this week.
This follows along with what I wrote a year ago about using social media to get a job and went a step further and really pressured Radian6 to at least take note of his application. Although being perceived as too pushy could hamper one's chances of landing a job, in this case "You don't know until you try!" and Hebert doesn't regret his actions. I wouldn't either if I had been mentioned by Ragan Communications. Hebert's assertiveness got him one step closer to getting a job in his chosen field. What are you doing to stand out?

An interesting attempt at getting an interview with Google.

February 27, 2012

On being more than a student at Mount Allison University

Getting accepted into two prestigious graduate schools (and being offered the chance to interview for a scholarship) was the first tangible confirmation of what I had heard from many people I respect, including professors: going to University isn't just about some letter grades and a piece of paper. In a way it is about the basics- you need a a certain GPA in certain programs just to be considered and you need great references to get past the chaff in a pile of hundreds of applications but beyond the basics it's about what you're doing outside of class. Especially in my case (perusing a master's in Public Relations from one of 4 of the top schools in the US) grades can only get you so far.

After working full-time in communications this summer it was a little odd going back to being a student. Once you find something you love doing, doing work less relevant academic work seems to lose the air of having an absolute value.

I'm very interested in my classes this semester and I haven't developed college senioritis but experience has shown me that a focus solely on grades isn't enough for what I want to do. True, if I didn't have two jobs and other extra-curricular involvements taking up much of my time I would undoubtedly have at least a slightly higher GPA. But what I've learned going to a school like Mount Allison is that life isn't about jumping through hoops someone else has laid out for you but to find what you want and go after it and that means a balance between class and outside activities

Accepting the offer of representing The Argosy at the Canadian University Press' (CUP) National Conference meant missing a week of class. Being a part of the Mount Allison's Web Advisory Committee and providing input to the school's website redesign project meant temporarily choosing professional responsibilities over academic ones. While at times I've chided myself for this it all comes down to what matters to the people whose decisions will most influence my life path. Grades are important, letters of recommendation are important, but so is the ability to demonstrate what you've done with your time outside of the classroom. Going to the CUP Conference led to thirteen major recommendations I submitted to The Argosy Editorial Board which are my focus for the rest of the semester, and which so far have helped me increase The Argosy website's visits to the highest on record. Being a part of the Web Advisory Committee has given me the opportunity to be present at important meetings and have my input considered in what I would consider the largest communication improvement project in the school's recent history.

If you think my example is simply wishful thinking, look at the case of Daniel Hebert. Daniel, with a blog post and related social media savvy, earned himself an interview with Radian6 (a Fredericton, NB based social-media marketing company recently acquired by salesforce for $326 million). He applied with a basic resume and cover letter along with countless others but to prove his knowledge he posted an online plea to the company Why I Should Work For Radian6. It caught their attention and within 24 hours they contacted him for an interview. It's no guarantee of a job offer but at least it caught their attention. I wrote an article for The Argosy about it which I will elaborate on when I again have spare time which may not be for a while.

I'm not saying that I'm not focusing on academics, I very much am. I've just realized that especially in fields like social media monitoring and public relations, a good GPA isn't enough and you need to balance the basic need for good grades with doing something that stands out in a pile of resumes and grad school applications. As well, my years of intense focus on academics has exponentially increased my efficiency at analyzing academic texts, preparing for exams, and writing quality essays so that I'm confident in my ability to do much more work more in less time than even last year.

At this point I wish I had more time to work on The Argosy and other pursuits because that work is going to have long-lasting importance in the eyes of those who will be next to grade me than the exact GPA I earn this semester. However, I'm not going to let three and a half years of hard work go to waste over a poor final semester. The next eight weeks (until final exams have finished) will bring a renewed focus to my studies, however, it will be informed by the knowledge that I know what I want to do once this is over and that doing other work isn't slacking but managing my time differently than in earlier years.

As well, if I decide not to pursue graduate studies I'll know that with my experience in social media marketing, website building and maintenance, and the unquantifiable experiences gained by working in a student newsroom and in a University Communications Office simultaneously, I'll have something more than just a degree when I graduate.

If I had only focused on academics I would have never found the NPR video clip mentioning me, I'd be less likely to be working at either the University or The Argosy, and I'd be much less likely to consider social media communications as a major part of my future career. If I had gone to a larger school where students are mere numbers, I may not feel the freedom, nay, encouragement to make large time commitments outside of classwork.

So to those trying to discover what you're going to do next: Stop, take a moment to think of what you're interested in, and do that for a while. Go join the newly SAC-approved Archery Club. Do something different. Trust me, your textbooks will still be there (staring at you) when you get back.

Mount Allison University Class of 2012 Video Project

As my last major project working in Communications this semester I'll be helping to create videos of graduating students from each academic program (Arts, Science, Fine Arts, Music, and Commerce) discussing what they're doing following graduation.

Many here go onto graduate school but we're also very interested in those who are going directly into the working world, volunteering at home or abroad, or the various other pursuits you will follow after graduation.

If you're interested in being a part of this project please e-mail me at by Friday, March 2 with your full name, program, description of your plans, and a hi-res photo.

from (and e-mailed to all students):

Attention ALL GRADS - what are your plans next year?
2012-02-27 09:59:08
The University is organizing a video project that will highlight some of our graduates and the exciting plans they have post-graduation. The goal of the video is to show prospective students where a Mount A degree can take you!
If you have a great story to tell about where you are headed next year (and aren't camera shy) please let us know. It can be a graduate or professional program, a great job, or maybe travelling the world.
Please send your name, program, a brief description of post-grad plans, and a hi-res photo to our Communications Intern, Geoff Campbell at by Friday March 2.
Please note that due to time constraints it may not be possible to include all who volunteer for this video project. However, information, video, and photos may be used for future initiatives.
Best of luck in your final semester!