February 4, 2013

Keeping Busy at the Newhouse School

Hey everyone,

I just wanted to give a little update to people here on what I've been up to. Here's my updated resume, which you'll notice has a lot more multimedia skills listed than six months ago. I'm taking a photography/videography class and taking Lynda.com courses on photography/videography/html and web analytics.

I've got four months until graduation and I'm going to get the most out of the tens of thousands of dollars I'm investing on my time here. If you want more regular updates you can follow me on Twitter.



December 10, 2012

Experienced Social Media Manager Seeking SM Strategy Job

Hey everyone. I'm nearly halfway through my Master of Science in Public Relations degree from Syracuse University's S.I. Newhouse School of Public Communications. In six-months I'll be working full-time at a college or university in the U.S. or Canada. I know I won't be able to formally apply for positions probably until 6-8 weeks from the start date but I want to start early in getting my name out there so I have as many options as possible. Feel free to share the Storify post below about my experience related to higher ed planning/writing, video, and social media management.

I'd like to announce a bit earlier than I need to that I'm looking for a full-time job starting Monday, June 3rd, 2013.

I could simply post my resume and explain why in 100 words or less why you, a manager in a higher education communication office, should hire me but I can do better.

Here's a little Storify presentation about me and why I'd be a great web writer/public relations specialist at your college or university this summer.

  1. To start off, my name is Geoff Campbell. Here's what I look like:

  2. I've lived all over North America.

  3. I earned my bachelor's degree at Mount Allison University, the best undergraduate university in Canada.

  4. While I was there I studied International Relations, eventually being published in an Undergraduate Academic Journal.

  5. As part of the program I had to learn a language so I chose French and took advantage of an immersion program.

  6. On the advice of a professor I started writing outside of class. I started writing about what was familiar to me.

  7. then I branched out a bit into the unfamiliar.

  8. I started writing for the admissions office and continued writing until I graduated in 2012.

  9. While I worked there I wrote about my life there through words,

  10. photos,

  11. and video.

  12. Student Voices: Why did you come to Mount Allison University?

    Fri, Apr 15 2011 17:13:52

  13. My blog writing caught the eye of the Communications and Marketing Office who hired me as a paid intern.

  14. There I wrote news articles

  15. and created other written and photo content on behalf of the school.

  16. More importantly, however, I conducted a social media audit and drafted the school's first social media strategy and guidelines.

  17. I also did much of the planning, interviewing, and promotion of the school's 20-video series designed to reduce summer melt.

  18. I then moved onto doing videography myself and with a student volunteer, created a video of graduating students discussing their future to give prospective students an idea of the worth of the Mount Allison University experience.

  19. [youtube http://www.youtube.com/watch?v=cIbIzGI994M?fs=1&feature=oembed&w=400&h=225]
    Mount Allison Class of 2012 Graduating Students

    Mon, Nov 26 2012 18:24:58

  20. When I wasn't studying, writing my blog or working for the communications office I kept busy.

  21. I represented Amnesty International Mount Allison at the national conference and Human Rights College where I received training in public speaking, public relations, and effective event planning.

  22. I then organized a visit by Craig Benjamin, Amnesty International Canada's Aboriginal Rights Campaigner.

  23. Over one summer, I interned in Student Affairs at Berklee College of Music

  24. During my final year I worked as the first Online Editor for the student newspaper, The Argosy, where I helped migrate the website from WordPress to Drupal and helped improve their online and social media presences.

  25. I did all of the technical support for a regional conference

  26. including live-streaming/live-tweeting a Skype conversation with Canada's most respected news anchor, Peter Mansbridge.

  27. Peter Mansbridge on Social Media for Journalism

    Wed, Nov 09 2011 16:09:46

  28. I represented the paper at the Canadian University Press National Conference in Victoria, BC.

  29. I brought back insights from more experienced web editors which helped tremendously in improving our Facebook engagement

  30. and website statistics.

  31. I also covered digital technology use by the University

  32. the student government

  33. and students.

  34. After graduating from Mount Allison University with an Honours B.A. in International Relations I decided to pursue a career in communication and accepted an admissions offer from the Newhouse School.

  35. Here, so far I've improved my resume

  36. by creating a full media kit in a PR writing class accompanied by work in graphics, including a poster for the fictitious event

  37.  and other work culminating in the creation of a fully functional and interactive iPad magazine section.

  38. when I haven't been doing schoolwork I've worked as a graduate assistant where I'm helping a multimedia professor do research for his book.

  39. staying abreast of social media trends and best practice

  40. and writing for Syracuse University's School of Information Studies
    (iSchool) Blog.

  41. I'm currently finishing courses in PR Writing for Digital Platforms, PR Theory, PR Research, and Media Law. In the Spring semester I'll be working at two internships and auditing a videography class on top of PR Campaigns, PR Management and two finance classes.

  42. I'm seeking full-time work in communications beginning June 3, 2012. I can be reached at any time via @GeoffBCampbell and geoff@geoffbcampbell.com.