Mount Allison University: Touting its #1 Ranking on Macleans

It looks like the new branding/advertising campaign is underway. Here is the first advertisement for Mount Allison I have ever seen. Looks like it's using good keywords in it's doubleclick ads: on an article about Rankings there is an ad about Mount Allison coming first. It's a good start but hopefully it'll move beyond numbers soon...maybe taking into account some of the information garnered from the expensive branding effort that is scheduled to end its first phase by the end of January.