I'm generally supportive because I think Mount Allison deserves a lot more attention than it has gotten...especially (as I have noted a few times already) in US news about Canadian universities. Mount Allison is on par academically with a lot of $40,000+/year schools in the US but is virtually unknown outside of Canada and that's really unfortunate because a lot of people are going to not so great state schools when they get a much better education at Mount Allison for not much more.
The only thing is that I'm concerned that in the strive to get noticed what's special about Mount Allison might be lost...especially if student enrollment continues to increase without an appropriate increase in services and quality residence accommodations. That can be seen in the website redesign that I've previously mentioned. The new website is more of the 'popular' and presentable kind but it is obviously more commercial and directed to parents of new prospective students with half of the screen decicated to a campus beat which is news stories about Mount Allison and press releases by the school. I think this xkcd comic might express it best.
Besides those small concerns I think it's a great idea and it's even better that it is all being funded by a Mount A alum. Here are the details: