The Argosy nearly triples its one day visit record due to "Truro Sevens: Rugby Uncensored and Uncut"

Checking up on the Analytics for the Argosy today I was pretty surprised to find this:

It shows not only the highest one day increase in visits to the website but a new second highest record today (so far). 

Before yesterday the highest days were: 

1. 498 Wednesday February 15

2. 415 Wednesday Feb 9

1. 1443 Wednesday  March 15

2. 795 March 16 (today so far)

What explains this dramatic increase?

1,073 visits to Truro Sevens: Rugby Uncensored and Uncut on Wednesday
618 visits to Truro Sevens: Rugby Uncensored and Uncut today


Nearly all of the visits were referrals from Facebook. If you want to take a look at it take a look: Truro Sevens: Rugby Uncensored and Uncut